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Project Ripple
A business design project done in collaboration with ActionAid Italia & Poli.Design.
Duration: 3 weeks | Feb 2018
Concept:
Redesign of the business model based on the concept of network marketing & sales network by redefining the donation experience and ensuring long term user engagement.
Key activities:
Ethnographic research
Desk research
Trend analysis
Insight mapping
Business development
Prototyping & Testing
Service development
Experience Design
Client pitch
Process
The 3 weeks were primarily divided in research, concept + business development & Prototype + testing.
Concept development phase involved insight mapping & the 'How might we..' question methodology. This helped us define our opportunities better.
We built a digital prototype in the form of a landing page along with physical as well as digital surveys.
This gave us insights in terms of customer willingness.
This Project was done in collaboration with:
and Mahya Rezaei
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